Using an external mailer

Mailcoach can send emails through your account on a 3rd party service such as Amazon SES, Mailgun, or Postmark (among others). In many cases, this is the most affordable option to send email.

On this page:

You can also use Mailcoach without an account on a 3rd party service. In that case, we’ll take care of sending mails for you.

Getting started

When creating a new team, choose “Use your own provider”.

Use your own provider screen

We will guide you through the entire process using a little checklist.

User your own provider checklist

Verify your email address

The first thing that we require is that you verify your email address. We’ll send you an email that contains a link that you should click. That’s it!

Setting up a mailer

When creating a mailer, you’ll have to give it a name and choose the email service you want to use.

Setting up a new mailer screen

After a mailer has been created, it should be configured. You can follow the steps of the wizard shown.

There’s a dedicated wizard for each particular email service. All these wizards will ask to create an API key that we will use to automatically configure your external account to use with Mailcoach. We’ll guide you through the process, and no deep technical knowledge is needed.

Most email services can track opens and clicks. In our wizard, you can optionally turn on this feature. When enabled, the email sending service will report opens and clicks to Mailcoach. We’ll present them in a nice graph.

Creating an email list

After creating a mailer, you can create an email list in the “List” section. An email list is a collection of email addresses you will send a campaign to. When creating a list, you must specify a name and the email address from which you’re going to send emails. In most cases, you’ll want to use the same address you used to set up the mailer.

Setting up a new mailer - creating a new email list screen

You’ll probably want to add actual subscribers to your list. You can do this in various ways:

Creating a campaign

With all that setup work all done, we can start creating a campaign. When you create a campaign, you’ll have to name it, specify the email list you want to send it to, and the template you want to use.

Setting up a new mailer - creating a new campaign screen

By default, you’ll get our “Default” template, ensuring that all basic styling looks nice. You can learn more about templates in the dedicated section.

After creating the campaign, you’ll be on the settings screen. The settings have some defaults; you can learn more about each setting here. The only thing that you might want to customize now is the “Subject” field, which will be used as the subject of your campaign.

On the content screen, you can start writing the content of your campaign. In this screenshot, you’ll see the Markdown editor being used.

Setting up a new mailer - adding content screen

You can click “preview” to see a preview of the content in your browser. Click “Save and send test” to send a test email to an email address so you can see what it looks like in an actual email client.

Setting up a new mailer - sending a preview email screen

Next, we come to the highlight of the show: sending a campaign.

On the “Send” screen, you can get a final summary of your campaign. In the timing section, you can opt to send your campaign at a later date.

Setting up a new mailer - summary of a campaign screen screen

Click “Send now”, and confirm, and we’ll send your content to all your list subscribers.

Sending a campaign can take a couple of minutes. After that, you’ll see the statistics of your campaign. Here’s a screenshot from an actual campaign we sent.

Setting up a new mailer - sent campaign statistics screen

A word to the wise

To ensure that all settings are correct, we highly recommend that you create an email list with only yourself on it after having set up a mailer. Send a campaign to that list first, and check if the email is correctly coming your way and that the optional open and click tracking is working.

Next steps

This page only covered setting up Mailcoach and sending a campaign. Mailcoach can do a lot more:

We also offer an extensive API. Most things you can do in the user interface, you can do via the API as well.

Using our mailer