New campaigns can be created on the campaigns screen. There is no limit on how many campaigns you can create.
When creating a new campaign, you can choose which of your templates, if any, you want to use as a base for your email content.
You can also choose to duplicate an existing campaign.
Settings
Most of the settings for creating a new campaign are pretty self-explanatory:
The name of a campaign is only used within your Mailcoach user interface. Subscribers will not see this anywhere.
The value for the Subject field is used as the subject for sent emails.
The List menu allows you to pick one of your lists, which you can further narrow down by picking one of its Segments. You can read more about tags and segments here.
Content
This is the content of the email that will be sent to your subscribers. If you selected a template while creating your campaign, the field will be prefilled with that template. If you duplicated another campaign, this field will be the same as that campaign's content.
You can -and should- use placeholders in your emails. Placeholders are temporary values that will be replaced by real values when the email is sent.
Here is a list of available placeholders:
| Placeholder | Placeholder value |
|---|---|
{{ websiteUrl }} |
This URL will display the website listing all of your campaign. You need to enable the website in the email list settings. |
{{ websiteCampaignUrl }} |
This URL will display the content of your campaign on your campaign's website. You need to enable the website in the email list settings. |
{{ webviewUrl }} |
This URL will display the HTML of the campaign. |
{{ subscriber.first_name }} |
The first name of the subscriber. |
{{ subscriber.last_name }} |
The last name of the subscriber. |
{{ subscriber.email }} |
The email of the subscriber. |
{{ subscriber.<key> }} |
Any extra attribute of the subscriber. |
{{ list.name }} |
The name of the email list this campaign is sent to. |
{{ unsubscribeUrl }} |
The URL where users can unsubscribe. |
{{ unsubscribeTag['your tag'] }} |
The URL where users can be removed from a specific tag. |
{{ preferencesUrl }} |
The URL where users can manage their preferences. |
{{ campaign.name }} |
The name of this campaign. |
We strongly suggest including at least the ::unsubscribeUrl:: in every email you send, for example at the bottom of the email. Not including this link may lead to your users complaining or emails being marked as spam.
While editing your email, you can see what it will look like for subscribers by clicking the Preview button.
Send
This page provides a final checklist that you should go over before sending a campaign. It shows a summary of the campaign's settings, for example how many people will be sent the email, the subject and any issues we found with your email's content.
You can also send a test email to yourself for a final review before sending it out to your subscribers' mailboxes.
Finally, you can set the timing for this campaign: whether to send it right now or to schedule delivery for a moment in the future. You can use this to set up multiple campaigns to be sent without you having to micromanage the delivery. As long as the campaign hasn't started sending emails, you can reschedule or cancel it.
When sending a campaign, all the emails that need to be sent out will be placed in a queue, and you will be redirected to a page where you can track the progress and see your campaign's statistics trickling in.
Sent campaign details
When you click on a campaign that has been sent, you can see its statistics. These statistics will be updated regularly, so you can closely track the success of your campaigns.
This page shows a summary of the statistics for your campaign. At a glance, you can see how many people opened your email and clicked any links you included, how many people unsubscribed from your mailing list as a result of this campaign, and how often the emails bounced.
A bounce means that an email could not be delivered to a certain email address, it was returned to the sender. This could happen for several reasons: the email address might be invalid, the email server might be temporarily down, or the email or its attachments were too large for the recipient's inbox. You can find out why in the Outbox tab.
Outbox
Here, you can see a collection of all the individual emails that were sent to your subscribers, and whether they encountered any issues upon arriving at their destination.
If you're sending this campaign to a large mailing list, it may take some time to send all emails. Don't worry, the queue should clear up within a couple of minutes.