New campaigns can be created on the campaigns screen. There is no limit on how much campaigns you can create.
When creating a new campaign, you can choose which of your templates, if any, you want to use as a base for your email's content.
You can also choose to duplicate an existing campaign.
Most of the settings for creating a new campaign are pretty self-explanatory:
The name of a campaign is only used within your Mailcoach UI. Subscribers will not see this anywhere.
The value for the Subject field is used as the subject for sent emails.
The List menu allows you to pick one of your lists, which you can further narrow down by picking one of its Segments right below it. You can read more about tags and segments here.
This is the content of the email that will be sent to your subscribers. If you selected a template while creating your campaign, the field will be prefilled with that template. If you duplicated another campaign, this field will be the same as that campaign's content.
You can -and should- use placeholders in your emails. We strongly suggest including at least the
::unsubscribeUrl:: in every email you send, for example at the bottom of the email. Not including this link may lead to your users complaining or emails being marked as spam.
While editing your email, you can see what it will look like for subscribers by clicking the Preview button.
This page provides a final checklist that you should go over before sending a campaign. It shows a summary of the campaign's settings, like how many people will be sent an email, the subject and any issues we found with your email's content.
You can also send a test email to yourself for a final review before sending it out to your subscribers' mailboxes.
Finally, you can set the timing for this campaign: whether to send it right now or to schedule delivery for a moment in the future. You can use this to set up multiple campaigns to be sent without you having to micromanage the delivery. As long as the campaign hasn't started sending emails, you can reschedule or cancel it.
When sending a campaign, all the emails that need to be sent out will be placed in a queue, and you will be redirected to a page where you can track the progress and see your campaign's statistics trickling in.
Sent campaign details
When you click a campaign that has been sent, you can see its statistics. These statistics will be updated regularly, so you can closely track the success of your campaigns.
This page shows a summary of the statistics for your campaign. At a glance, you can see how many people opened your email and clicked any links you included, and also how many people unsubscribed from your mailing list as a result of this campaign and how often the emails bounced.
A bounce means that an email could not be delivered to a certain email address, this could happen for several reasons. You can better find out why in the Outbox tab.
Here, you can see a collection of all the individual emails that were sent to your subscribers, and whether they encountered any issues upon arriving at their destination.
If you're sending this campaign to a large mailing list, some emails may not have been sent yet, but don't worry, it should clear up within a couple of minutes.