Run drip campaigns
and complex automations

Do more than digests

Engage your audience

In Mailcoach you can send emails to individual members of your audience, based on their behaviour. Follow up on subscriptions, campaign opens, or sales. Wake up stale profiles to keep your audience engaged.

Automate Mails in Mailcoach Intro to automation

Automation features
in Mailcoach

A growing set of configuration options

An image showing the marketing automation settings of a Mailcoach automation

Drip campaign basics

An automation starts just like a regular newsletter: by picking your audience. However, it has a few more options:

  • Setup the first trigger that will enroll a subscriber
  • Create different emails to populate the automation
  • Reuse emails between flows, to test variations
  • Setup intervals to check changes in tags
A Mailcoach marketing automation flow showing a drip campaign setup

A chain of actions

Configure your Mailcoach drip campaign with a chain of actions:

  • Tag based
    • Add tags
    • Remove tags
  • Typical reactions
    • Respond with an email
    • Unsubscribe a user
  • Pause for a while
    • Pause for a while or…
    • Halt the automation
  • Create routes
    • If/Else decisions
    • Split up users
A screenshot of code showing how to create a Mailcoach marketing automation inside a Laravel project

Even more control from your application

The Mailcoach API gives you full access to email lists, subscribers, campaigns and templates from an external application.

Integrate Mailcoach self-hosted in a Laravel web application to take full control:

  • Create any automation programmatically
  • Create custom triggers and actions
  • Handle events
  • Use your own mailables
  • Customize any aspect of the automation
A screenshot showing the statistics of a Mailcoach marketing automation mail

Track drip performance

Unlike regular newsletters, automations often rely on tracking to decide what the next steps are. But you can still configure the level of privacy here as well:

  • Decide to track only opens, clicks or both
  • See the number of processed subscribers on each action
  • See the total click/open count on email level
  • Follow up on unsubscribes and retry failed deliveries

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Other options

Don't just take our word for it

Our users really like it!

Mailcoach Cloud has all the features that matter and none of the miserable bloat of those other platforms. Plus, its simple no-nonsense price structure makes my wallet happy. What more could a fully-grown human want out of life?

Jack McDade avatar Jack McDade Founder of Statamic

Great "to-the-point" product which allows both technical and non-technical users to easily create and (automatically using the API) maintain mailing lists for a reasonable price.

Menno First subscriber, The Netherlands

Having used numerous email marketing platforms over the years, I was super pleased to see Mailcoach. It’s a breath of fresh air. I’m integrating it as a package in a new Laravel app and it’s an absolute breeze. Great work!

Simon Hamp avatar Simon Hamp Elvie.com, United Kingdom

Everything you ever wanted from an email marketing platform 💌📬🚀

Dries Vints avatar Dries Vints Developer, Laravel

Easily the best looking & user friendly newsletter tool out there. Built on Laravel, it allows us to easily extend and modify it as we see fit —while keeping it maintainable! 👏

Mattias Geniar avatar Mattias Geniar Independent sysadmin & webdeveloper, Belgium

I've been using Mailcoach since the "beta" release, and it's the first time that I am happy with my newsletter service.

Nuno Maduro avatar Nuno Maduro Developer, Laravel