Get more out of your contacts
Segmenting your contact list simply means organizing or dividing it according to one or more criteria or characteristics.
What those criteria are depends a lot on who your contacts are and what exactly you want to target. You could only be interested in basic information like location or role. If you are selling a product, behavioral data such as purchase history, interactions with previous campaigns, engagement with your brand, and preferences also play an important role.
Proper segments can mean the difference between generic, ineffective messaging and targeted, impactful communication that resonates with your audience.
How does it work?
In Mailcoach, a segment is a group of various actions. You can mix these actions to make a more precise segment. We’ve organized these actions into three categories:
- Actions: These are your contacts’ behaviors. Did they open a specific campaign? Did they click on any links?
- Tags: Is a specific tag added to your contacts or not?
- Attributes: Does your contact have a specific email domain? Are you searching for contacts who recently joined your list?
Why would I use this?
Your contacts usually don’t like getting emails that don’t seem like they were written just for them or aren’t about things they’re interested in. Here’s a few examples of some segments you can create for your next campaign:
- Building a product and are launching a new feature? You will probably want to notify your users. If you differentiate between paying users and those on a trial, you might consider creating a segment containing only your paying users. This can be done manually or by syncing the status from your application with Mailcoach API.
- Segment your contacts depending on how much they interact with your emails or campaigns. This could be contacts who often read your emails, click on links, or both.