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Creating an automation mail

On this page:

To send an email inside an automation, you must create an automation mail.

An automation mail can be created like this:

    ->subject('Welcome to Mailcoach')

The trackOpens and trackClicks calls are optional.

Alternatively, you could manually set the attributes on an AutomationMail model.

   'from_email' => '',
   'subject' => 'My newsletter #1',
   'content' => $html,
   'track_opens' => true,
   'track_clicks' => true,

Setting the content and using placeholders

You can set the content of an automation mail by setting its HTML attribute.

$automationMail->html = $yourHtml;

In that HTML you can use these placeholders which will be replaced when sending out the automation mail:

  • ::unsubscribeUrl::: this string will be replaced with the URL that, when hit, will immediately unsubscribe the person that clicked it
  • ::unsubscribeTag::your tag::: this string will be replaced with the URL that, when hit, will remove the “your tag” tag from the subscriber that clicked it
  • ::webviewUrl: this string will be replaced with the URL that will display the content of your automation mail. Learn more about this in the docs on webviews.

If there is no way for a subscriber to unsubscribe, it will result in a lot of frustration on the part of the subscriber. We always recommend using ::unsubscribeUrl:: in the HTML of each automation mail you send.

Setting a from name

To set a from name, just pass the name as a second parameter to from

AutomationMail::create()->from('', 'Sender name')

Setting a reply to

Optionally, you can set a reply to email and name like this

AutomationMail::create()->replyTo('', 'John Doe')