Putting privacy first in email marketing

Everyone should care about privacy, and
Mailcoach gives you peace of mind and control
over the data you collect.

Why care about privacy?

Privacy is about having control over your personal information. It means deciding who can access your data and how it’s used. When companies use your data without your knowledge, you lose control. This can lead to spam, unwanted marketing, and serious issues like data breaches.

You don’t want someone who signs up for your newsletter to have to run these risks. They want to enjoy your content without worrying about their personal information being leaked to malicious companies.

Mailcoach helps in two ways:

  1. Smart default settings that protect your subscribers’ privacy;
  2. Protect and encrypt your data on secure servers

When choosing email marketing software, always consider privacy and how your data and your subscribers’ personal information will be handled.

What makes Mailcoach privacy-first
email marketing software?

Mailcoach turns off all tracking by default. This means no automatic tracking of opens, clicks, or other user behaviors unless you choose to.

Mailcoach also supports double opt-in on email lists, making sure that the user gives a clear and explicit consent before they can be added to an email list.

Finally, any personal tracking and email data is only kept for 30 days, and bounces and spam complaints are automatically unsubscribed from the list. Your subscribers’ privacy is respected right from the start, and you avoid collection unnecessary data.

More about tracking

GDPR-compliant Mailcoach servers

The General Data Protection Regulation (GDPR) is a key data protection law in the European Union that aims to give individuals more control over their personal data and to make sure businesses handle this data responsibly.

Mailcoach is based in the European Union, which enforces the GDPR, and legally requires us to safeguard all personal information of our users and your subscribers. Importantly, it holds us accountable for our data practices.

All your data is stored on servers in the European Union and all data is completely encrypted. By using GDPR compliant servers, Mailcoach follows GDPR rules and regulations, keeping your data secure.

More about GDPR

Mailcoach handles all my campaigns effortlessly, with the ability to fine-tune down to the last detail. I’ve used other services, but this is the perfect fit.

Alex Garrett-Smith
Founder, Codecourse

Powerful privacy conscious
email marketing

Fully GDPR compliant

Mailcoach is fully GDPR compliant. Your data is stored in the EU and completely encrypted. Tracking comes optional, and you are always in control.

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Tracking is optional

Turn off tracking if you don’t need analytics of your campaign performance.

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Unlimited contacts & audiences

Don’t pay more each month if you have more contacts. Instead, you only pay based on how many emails you send.

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Analytics

Get insight into the performance of your campaigns, including open rates and click rates.

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Pre-send checklists

Checklists to help you catch any errors before sending.

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Suppressions

Manage your own list of suppressions, a list of people who will never receive your emails.

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Predictable pricing

Pay for the emails you send each month, not the size of your contact lists. We think that’s a fair way to do email marketing.

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Double opt-in

Confirm signups to improve the quality of your lists.

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Bring your own email provider

Send emails over your own email provider, including SMTP, Amazon SES, Sendgrid, Mailgun, Resend or Postmark.

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Built and hosted by an independent EU company

Mailcoach is being developed by Spatie, a Belgian software company and proud open-source developers. We securely host all our products in the EU and do not sell your data.

Get started with privacy-first email marketing

With Mailcoach, you get access to a complete email marketing platform that is built for growing creators, developers and businesses.

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