There are many types of emails: promotional emails, newsletter emails, or personal emails. Let's add a different kind in the mix - a transactional email.
Transactional emails serve diverse purposes, covering various stages of the customer journey. They are triggered by specific user actions, such as account creation, purchase confirmations, or password resets.
You might not think about transactional emails twice... until you don't receive them. Imagine purchasing an item online. You would expect an order confirmation. But what if you don't receive it? What would go through your mind? You might think something went wrong, and the order hasn't gone through. You might try to purchase the item again, unknowingly ordering it twice. Or what if you needed to check if you used the correct delivery address and wanted to recheck it? You would need to go into the trouble of contacting the seller and asking for all this information and possibly help cancel the unwanted order.
Having gone through this hassle, would you order from this company again?
Compare this experience with one where you would get an order confirmation as soon as you order, clearly stating the item ordered and the delivery address. You might then get a shipping confirmation and, finally, a confirmation about the delivery time—no need to contact the seller. You have been informed every step of the way.
Transactional emails are important because they build trust through transparency. You trust the seller with your order; in return, the seller will inform you about every step the order goes through.
But transactional emails go beyond the transaction itself; they can be an opportunity to create a seamless customer journey. Personalization, clear messaging, design, and delivery of these emails can all contribute to a happy and long-lasting relationship.
Mailcoach can help you with this and more! One of Mailcoach's features is that you can enable open- and/or click-tracking, so you know how effective your transactional emails are. Furthermore, not only can you set up transactional emails in the Mailcoach user interface, you can also use Mailcoach to send transactional emails via the Laravel and Symfony PHP frameworks packages.
If you are not using Laravel or PHP, you can still use Mailcoach to send transactional emails from your application via the transactional emails API.
Mailcoach offers a lot of flexibility when it comes to setting up transactional emails. The best news is that you can try Mailcoach for free! New customers get a 14-day trial; no credit card is required to sign up. Check out our documentation for more information, or contact us via email@example.com with any questions.