What is a drip campaign?

You may have heard this term - a drip campaign - when designing your email marketing campaign. But have you ever wondered what it means?

Imagine you have an email you want to send when someone signs up for your newsletter. Or make a purchase. You may like to thank them or offer them a free product or additional resources to nurture your relationship with them.

This workflow is precisely what a drip campaign is. It is also known as drip marketing or automated email campaigns, and it is a systematic approach to nurturing leads and guiding them through the sales funnel.

A drip campaign aims to deliver the right content to the right people at the right time.

But imagine you would have to do this by hand. Did someone sign up for your newsletter? Send them a thank you email and a freebie. Did someone purchase your product? Send them a thank you email and a link to more resources the following day.

This sounds quite overwhelming and very time-consuming.

The good news is that most email marketing platforms will automate this process for you. You won’t need to worry about sending emails manually or keeping track of when and whom to send them. Once you set up a drip campaign, you can forget about it.

Mailcoach makes this process easy. You can create a new automation or duplicate an existing one, and you can set up various triggers to determine when an email is sent out and use different actions to define the flow of the automation.

Here is an example of a set of actions for the Writing Readable PHP course drip campaign:

You can also track how many subscribers opened your email and if they clicked on any of the links you included, which will allow you to tailor your emails to reach as many people as possible.

Check out Mailcoach to see how easy it is to set up a drip campaign. The best news is that you can try Mailcoach for free! New customers get a 14-day trial; no credit card is required to sign up. Check out our documentation for more information, or contact us via with any questions.

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