You can now define attributes on an email list to merge them with subscriber attributes for an email. This can be useful to customize your email templates per list, or provide a default value for an attribute.
There’s a new Attributes section on your email list’s settings page.
Add as many attributes as you’d like. For example, a “first_name” attribute to fall back to when you don’t have a subscriber’s name. Or a piece of metadata for your email template if you want to reuse the same template across multiple lists.
Happy sending!