UTM tags are short snippets of text added to the end of a URL to track the performance of campaigns. These tags help identify specific traffic sources, giving insights into which campaigns or sources are driving visitors to your website and how successful various campaigns are across multiple platforms.
Accurate traffic attribution
Thanks to UTMs accurate traffic attribution, you have access to better analytics about your traffic. Without UTM tags, it’s difficult to tell where the traffic generated from, whether it was by your newsletter or from other sources of email traffic, such as organic or referral traffic.
Better campaign analytics
If your campaign contains links to your website or products, knowing how many people landed on your website by clicking a link in your email campaign will help determine how well you campaign is working. Monitoring each campaign performance in terms of clicks, conversions and engagement, will help you understand which campaign resonated the most with your audience.
UTM tags are essential for anyone looking to track and analyze the effectiveness of their campaigns and Mailcoach makes setting them up a breeze.
Trivia time! UTM stands for Urchin Tracking Module. Urchin was the predecessor of Google Analytics and standardized UTM tags to track the effectiveness of online marketing campaigns.