An RSS (Really Simple Syndication) feed is a format used to deliver updated content from websites. Instead of visiting each site to see if there are new articles, an RSS feed automatically sends the latest updates to an RSS reader where you can see them all in one place.
But did you know RSS feeds aren’t just used for website updates? It can also notify users about new email campaign content!
Here are some reasons why you might want to use the RSS feed instead of subscribing to the campaign and receiving the content in your email inbox.
Wider reach
Providing an RSS feed allows the content to reach users who prefer RSS over email, which can potentially lead to expanding the audience of your campaign. The RSS feed is public, which means that people don’t need to subscribe to the newsletter via email and have the content delivered to their inbox. Instead, they can be notified of new updates via the RSS reader and read the content online.
Integration
RSS feeds can also be integrated into various applications and platforms, allowing for broader use of the content. Instead of being limited to reading the campaign content in the email inbox only, you can set up various RSS feed workflows and automation to further customize the way you receive and consume content.
Campaign website vs RSS feed
You might wonder about the difference between using an RSS feed versus viewing the campaign’s content on its archive website, which is another feature Mailcoach supports.
Both options allow the wider public to access your campaign’s content. Using the campaign website provides an accessible way to make the content available to a wider audience. However, as you cannot add an RSS feed to it, you are missing out on the benefit of using an RSS reader.
On the other hand, an RSS reader might not be as accessible as a website, but it has the benefit of sending a notification when a new campaign is sent, and it can be integrated into other platforms.