A placeholder is a temporary text used instead of real content in an email campaign. Placeholders allow you to create personalized experiences by dynamically inserting individual customer or campaign data into your emails. The use of placeholders can have a big impact on the effectiveness of your email campaigns.
Improved user experience and engagement
Personalized content is more relevant content. By using placeholders such as {{ subscriber.first_name }}, your campaign speaks directly to the customer, making them more likely to engage with the content. This will lead to better open and click-through rates and a stronger connection between your brand and customers.
Efficiency
With placeholders, you can automate the personalization of emails without having to do so manually. Whether it is the campaign name or the link to the webview URL of the campaign, Mailcoach will make sure to replace the placeholder with the real text.
Since placeholders can be used in a template as well as the campaign body, you can use one template for various campaigns, saving you time and effort.
Better insights
Not convinced? You can test the effectiveness of placeholders by running split tests. Test how using a first name in the subject line impacts open rates and engagement compared to a generic greeting.