Settings

General settings

The first field, name, is simply the name of this mailing list. Subscribers will see it in places like the subscription confirmation page and when unsubscribing, so make sure the name is not too technical and that it explains well what the purpose of the list is.

The From email will be the sender for any email campaigns that target this list. This will usually be an email address that you configured while setting up your mail configuration with Mailgun / Amazon SES / SendGrid / …

The From name value is used as the sender's name in received emails. If you leave this field empty, the subscribers' mail client will fill this in according to their defaults. We suggest using the name of your organization for this field.

You can also publish the mailing list to a public URL, to be consumed by an RSS reader. This URL will be available on your domain and is automatically generated by Mailcoach.

Reports

You and your colleagues can receive some statistics about this list and any campaigns sent to it. Fill in all the email addresses you want to send these reports to in the "To…" field, each separated by a comma.

• "Confirmation when a campaign gets sent to this list": Receive an email when a campaign is sent. If you scheduled a campaign, this report will be sent when the scheduled date is reached.

• "Summary of opens, clicks & bounces a day after a campaign to this list has been sent": 24 hours after sending a campaign, you will receive an email report with the opens, clicks, and bounces.

• "Weekly summary on the subscriber growth of this list": Every Monday morning you will receive an email report with the changes in subscribers to your list.

Subscriptions

Require confirmation (double opt-in)

When checking the "Require confirmation" checkbox, Mailcoach will send double opt-in emails to new subscribers. This will require them to confirm their email address before receiving any emails. By default, this email will include a link to a Mailcoach page, asking the person to confirm their subscription.

This option can be enabled to prevent spam, both to and from your mailing list. If you disable this option and have a public-facing subscription form, you can reasonably expect a lot of bots to subscribe to your mailing list, causing your mailing costs to go up, reports to be skewed and a general decline in the health of your list.

You can also configure Mailcoach to use a custom page and/or send out custom confirmation emails that you created yourself. Refer to the 2 options that become available when checking this box:

• Confirm subscription in the Landing pages section.

• Confirmation mail at the bottom of the page.

Allow POST from an external form

By enabling this option, you can create forms on your website that allow people to subscribe themselves to your list. Simply set the action (endpoint) of your form to the URL that was generated for this mailing list, and make sure to send at least a value for the "email" field in form submits, like so:

<form
  method="POST"
  action="https://domain-where-mailcoach-runs/mailcoach/subscribe/<uuid-of-emaillist>"
>
  <div>
    <label for="email">Email</label>
    <input name="email" />
  </div>

  <div>
    <button type="submit">Subscribe</button>
  </div>
</form>

You can allow these subscription forms to automatically add tags to these subscribers. Each form can set different tags, so you can segment your mailing list effectively. Enter all the allowed tags in the field on the settings page, then create a hidden form field for the tags value. Make sure to place it between the existing <form></form> tags that you created in the previous step:

<form
  method="POST"
  action="https://domain-where-mailcoach-runs/mailcoach/subscribe/<uuid-of-emaillist>"
>
  <!-- other fields -->

  <input type="hidden" name="tags" value="tagA;tagB" />

  <!-- other fields and subscribe button -->
</form>

You can also optionally add fields for the user's first and last name:

<div>
  <label for="first_name">First name</label>
  <input name="first_name" />
</div>
<div>
  <label for="last_name">Last name</label>
  <input name="last_name" />
</div>

You can also optionally add extra attributes fields for the user, should be allowd in List Settings:

<input type="hidden" name="attribute[myfancyattribute]" value="attributeValue" />

Finally, Mailcoach can also redirect users after they subscribe. There are some more hidden fields for the different types of redirects, the names should be self-explanatory:

<input
  type="hidden"
  name="redirect_after_subscribed"
  value="https://your-site/subscribed"
/>
<input
  type="hidden"
  name="redirect_after_already_subscribed"
  value="https://your-site/already-subscribed"
/>
<!-- only required if your list has double opt-in enabled
    <input type="hidden" name="redirect_after_subscription_pending" value="https://your-site/redirect-after-pending" />
-->

Landing pages

These are the different pages that users will be sent to upon different interactions with your mailing list. We provide some default landing pages for these, but you can configure your own.

When creating custom landing pages, you don't need to provide any actions or buttons on these landing pages. They are simply the place users will be redirected to after performing an action on your list.

These values can be overridden by the values from the hidden redirect fields created in the previous step.

Welcome mail

Mailcoach can send welcome emails after people subscribe (or confirm) to your mailing list. We provide a default, but you can create your own by checking the Send customized welcome mail option. In your custom mail, you can enter some placeholders, that Mailcoach will fill upon sending your email.

Confirmation mail

This email will be sent to new subscribers if you have the Require confirmation option enabled.

Again, you can use the default that we created for you, or you can create a custom mail and use some of the available placeholders. Make sure to include the ::confirmUrl:: in this email, so people can confirm their subscription to your mailing list. After clicking this link, they will be redirected to your Someone subscribed landing page.